Engagement Rate Calculator (Instagram & TikTok)

Type in your numbers and get your engagement rate in seconds — plus an honest read on whether it's low, average, or great for your platform. Everything runs in your browser; nothing is saved or sent anywhere.

Platform:

How to read your number

Engagement rate is the honest metric — follower counts can be bought, but likes and comments per post reveal whether real people actually care. We break down the full benchmarks, why small accounts naturally score higher, and how to raise a low rate in what counts as a good engagement rate.

If your rate came out surprisingly low, fake followers are suspect number one — here’s what follower apps do to your ratio and how to grow the clean way.