How d’Alba – a Korean Skincare Brand Leveraged Influencers for Success

Breaking into the skincare market is no easy feat—especially in places like the US and Spain, where beauty trends change faster than the latest TikTok challenge. Yet, d’Alba, a premium Korean skincare brand, managed to make their mark, turning their White Truffle Spray Serum into a viral sensation.

How did they pull it off? By tapping into the power of influencer marketing. Rather than trying to compete with the noise of countless other brands, they focused on building connections and telling their story in a way that felt personal.

Here’s a closer look at how d’Alba captured attention and the key lessons that other brands can learn from their approach.

The d’Alba Problem

d’Alba already had a standout product—the White Truffle Spray Serum—that skincare enthusiasts raved about. But breaking into new markets like the US and Spain posed a significant challenge.

In the US, where skincare trends like “skinimalism” emphasize simplicity and effectiveness, consumers gravitate towards products that deliver results without complicating routines. Meanwhile, in Spain, there’s a preference for skincare that feels indulgent and luxurious, often with a connection to nature—making white truffles an ideal ingredient.

With an already saturated K-beauty market, d’Alba needed to stand out while staying true to its identity: effective, high-quality, luxurious skincare. Their goals were clear:

1. Build brand awareness in competitive markets.
2. Boost sales with authentic, relatable content.
3. Establish themselves as a leader in luxury skincare.

d’Alba teamed up with TikTok marketing agency called House of Marketers to execute a campaign that wasn’t just clever, but also carefully planned and packed with creativity. Read the details of the d’Alba Success Story here. 

Strategy Behind the d’Alba Campaign

This is how d’Alba ran their influencer campaign: 

1. Influencer Selection

The campaign kicked off by partnering with a mix of influencers, from those with massive followings to those with smaller, highly engaged audiences. This combination allowed d’Alba to create both buzz and a sense of authenticity.

By collaborating with influencers who genuinely resonated with their audience, d’Alba ensured the messaging didn’t feel forced. For example, smaller creators showcased the serum as part of their daily routines—simple and relatable content that audiences could connect with.

Watch the Vidoe: https://www.tiktok.com/@aylennpark/video/7392449818980896043 

2. Content Creation

At the heart of the campaign was UGC (User-Generated Content), and it worked wonders. Collaboration with influencers led to a mix of:

• Tutorials showing how the spray serum could be used.
• Reviews that explained its benefits, like hydration and glow.
• Day-in-the-life clips where the serum made a cameo during skincare routines.

This approach didn’t just promote the serum—it turned it into a trend. 

3. Platform Optimisation

When promoting a product across platforms, it’s all about understanding the strengths of each. On TikTok, the campaign thrived on playful, engaging videos that blended seamlessly with the platform’s viral culture. Influencers used trending sounds and hashtags to help the content reach a wider audience.

Meanwhile, Instagram was the perfect place to highlight the serum’s luxurious feel. Polished posts and aesthetically pleasing stories made it easy to see why this product stood out.

Balancing these platforms ensured the campaign reached a wide range of users in ways that felt natural and engaging.

4. Phased Execution

The campaign was rolled out in stages to keep the momentum going:

• Teasers: Influencers shared sneak peeks to build anticipation.
• Reveals: Tutorials and reviews highlighted the serum’s unique features.
• Interactive Content: Challenges and calls-to-action encouraged followers to get involved, amplifying the campaign’s reach.

This phased approach allowed d’Alba to monitor engagement and make adjustments in real time, ensuring the campaign remained fresh and impactful.

Watch the vidoe: https://www.tiktok.com/@dalba_global/video/7376106066834148616 

The Results

d’Alba’s campaign achieved remarkable success, both online and offline. It captured widespread attention on social media, generated strong engagement from audiences, and helped solidify the brand’s position as a leading player in the skincare industry. Beyond the digital buzz, the campaign translated into tangible outcomes, elevating the visibility of the White Truffle Spray Serum and driving significant interest in the product globally.

By focusing on authenticity, creativity, and strategic execution, the campaign left a lasting impression, turning d’Alba into a standout name in competitive markets.

Even the product’s nickname, “Flight Attendant Mist,” took on a life of its own as influencers highlighted its benefits for hydration on the go.

Watch the video: https://www.tiktok.com/@.joan__/video/7440490254554991889?lang=en 

What Brands Can Learn from d’Alba

If you’re looking to create a campaign that resonates, here are some takeaways from d’Alba’s success:

1. Authenticity is Everything
   Consumers can tell when something is scripted. Encourage influencers to share their real experiences, and you’ll see stronger engagement.
2. The Right Influencers Matter
   Focus on creators whose audiences align with your brand values. A smaller, loyal audience is often more impactful than a massive but disengaged one. 
3. UGC is Gold
   User-generated content builds trust and makes your product feel approachable.
4. Tailor Your Content to Each Platform
   TikTok is great for trends and virality, while Instagram shines with curated, aesthetic storytelling.
5. Adapt as You Go
   Pay attention to your metrics and adjust your approach to keep things fresh and relevant.

Conclusion

d’Alba’s campaign proves that influencer marketing, done right, can turn a product into a phenomenon. By focusing on authenticity, creativity, and strategic execution, they not only boosted sales but also built a lasting connection with their audience.

For brands looking to follow in d’Alba’s footsteps, remember: it’s not just about being seen—it’s about being remembered!