How to Personalize AI-Generated Marketing Content: 5 Effective Tips to Implement

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AI-Generated Content Marketing has become one of the most exciting innovations of recent years.

As many industries have exploded recently, content marketing firms are overworked. AI-generated content becomes even more appealing.

In today’s world of fierce competition, you want to beat your competition. AI-generated content is the answer. While some find the concept fascinating, it raises concerns for content industry professionals.

Are you worried about your job as a content writer? Don’t be. The good news is that AI-generated content lacks the critical content intelligence required to edit, revise, and research to ensure it matches the user’s intent.

AI can speed up writing and produce more content for your sales funnel. As a marketer, you must find an equilibrium between humanizing AI and reaching your desired outcomes.

What are the best practices and techniques for humanizing AI-generated content?

Top 5 Tips to Humanize AI-Generated Content

  1. Create a Workflow to Manage Content

If you haven’t started a blog for your company, start with a free tool like WordPress. Create your editorial calendar to serve as the foundation for your workflow and avoid content marketing mistakes.

An editorial calendar is crucial in humanizing AI-generated marketing content. It answers the following questions:

  • What are the topics, and when should I write about them?
  • Why are you focusing on these topics?
  • Who will write, edit, and publish the content?
  • When are changes due? How long does the posting date last?
  • Where can I find the content?
  • What is your marketing strategy for this content?

Content within your company must have its department or at least its manager. 43% of companies now have dedicated content marketing managers who handle creation and distribution.

Content marketing requires a dedicated team of coordinators, writers, and directors to be effective.

  1. Content Writing Should Target Audience, Not Search Engines

Many marketers mistakenly believe that keyword density rather than quality determines search engine rankings. While search engine optimization (SEO) remains essential, keyword stuffing and misleading titles can undermine your brand’s integrity and reputation.

Content marketers focusing on quality rather than quantity are more successful. This means writing for your customers, not search engine bots. You can humanize AI-generated content by following this approach.

You’ll increase visibility and organic traffic by creating informative blog posts that provide value to readers. Furthermore, by building credibility among your target audience members, they will likely share and interact with your content more actively.

Consider your readers’ goals and interests to ensure the best value when publishing. While performance metrics matter, prioritize content quality during the development process.

Plan titles, inbound and outbound links, and promotion strategies to ensure your content meets both campaign goals and your audience’s needs.

  1. Drop Your Ego

Many marketers focus on providing valuable content, but they often only speak to their audience from their perspective. Readers seek insights from credible sources, not just what you or your organization know.

If you don’t present a variety of data, your buyers may look elsewhere. Variety is key.

Curating content can eliminate egocentric marketing. Content curation involves searching, organizing, and sharing digital media that resonates with your target audience. Content curation can add humanized touches to AI-generated material.

Curating content from reliable sources allows readers to gain diverse perspectives. Publishing curated content alongside your own makes your content a valuable resource and reduces marketing costs. This enables your organization to reach its goals.

The best marketers use a content mix of 65% curated, 25% original, and 10% repurposed.

  1. Leverage Technology for Connectivity and Value

Recent studies on content marketing tactics reveal that marketers are often limited by staff and budgets. However, content marketing can still provide value to your customers and clients without requiring significant resources.

Even small teams or limited budgets can consistently publish high-quality content through content marketing.

Content curation platforms help promote content quickly and at a lower cost than hiring freelancers or in-house writers. This is one of the best ways to humanize AI-generated content.

Content management solutions streamline workflows, enabling small teams to push out content efficiently. Smaller marketing teams can manage leads, assets, and online communities effectively.

  1. Draw Inspiration and Ideas from Your Audience

Readers are always looking for fresh and diverse approaches. If you’re running low on ideas, listen to your audience on social media. Engage with their posts and comments to understand what type of content they want and what challenges they face.

You can humanize AI-generated marketing content by offering solutions to their problems and guiding them through their journey. Using this technique makes AI-generated content more relatable. Infographics and presentations are great for visual learners.

Your marketing and sales teams can also be a great source of inspiration. They may not directly create content, but they interact with customers daily. Explore ideas from within your team that can enhance customer relationships and reflect their interest in your content.

Final Words

AI can save you time and speed up the writing process, but it needs a human touch.

To make AI-generated content meaningful and appealing, marketers must humanize it. Use these five tips to market your content effectively and grow your content network.

 


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