Inside Scoop: Finding a Klaviyo Email Marketing Agency That Delivers Results

You’ve heard about Klaviyo and its potential for email marketing automation, but you’re wondering how to get started. What kind of email campaigns should you set up first? Which agencies can help you get results?

We’ve got the inside scoop to get you going. In this article, we’ll share three types of Klaviyo email campaigns that deliver for ecommerce brands and how to find an agency that knows its stuff. 

Getting the right partner and strategies in place is key, so read on to get the insider tips you need to succeed.

Why You Need a Klaviyo Email Marketing Agency

Email marketing can be a powerful customer acquisition and retention tool when done right. With the complex Klaviyo platform, working with a specialized agency ensures your campaigns actually deliver results.

An experienced Klaviyo partner understands both the platform’s capabilities and limitations. They know which campaign types perform best, and how to optimize your emails for maximum open and click-through rates. Some key benefits of partnering with a Klaviyo expert include:

• Technical expertise. From complex segmentation to custom coding, an agency handles all the complicated stuff so you can focus on your business.
• Creative design. Compelling email creative is crucial for engagement. An agency provides access to top-notch designers to make your messages stand out.
• Strategic insight. What offers will your subscribers respond to best right now? An agency analyzes your data and offers strategic recommendations tailored to your goals.
• Testing and optimization. Continuous A/B testing and campaign analysis means your agency constantly tweaks and improves your emails for better performance over time.

The bottom line? Going it alone with Klaviyo email marketing is an uphill battle. Partnering with a klaviyo email marketing agency pro that specializes in your industry vertical all but guarantees your email program will deliver powerful ROI month after month.

3 Types of Effective Klaviyo Campaigns to Try

Klaviyo offers powerful email marketing tools to help ecommerce brands build personalized customer journeys. With the ability to segment lists and craft targeted messages, the possibilities are endless. 

Focus your efforts on campaigns that speak directly to your customers’ needs and preferences.

• Welcome Series Make a stellar first impression by welcoming new subscribers with an automated sequence over 3-5 emails. Share valuable content that aligns with their interests while educating them on your brand. This establishes trust and positions you as a helpful resource right off the bat.
• Cart Abandonment Bring shoppers back who left items sitting in their online carts with personalized follow-ups. Remind them of what they were eyeing or offer an incentive to complete the purchase. Recover this revenue while the buying intent is still hot.
• Customer Re-Engagement Reconnect with contacts who haven’t heard from you in a while. Segment by days since last purchase or email open. Entice them back with special deals, new arrivals matching their purchase history, or VIP access.

Get creative with campaigns centered around holidays, customer loyalty programs, user-generated content, and more. 

Test different ideas while tracking performance data, then double down on what resonates best with your subscribers. Leverage Klaviyo’s platform to turn emails from a broadcast to a conversation.

How to Choose the Right Klaviyo Email Marketing Agency for Your Business

There are many Klaviyo email marketing agencies out there, but finding the right fit for your business is key. When evaluating agencies, consider these tips:

Specialization

Look for an agency that specializes in Klaviyo and email marketing. They will have the expertise to set up effective automations, complex flows, metrics tracking and analytics. Generalist agencies may not go deep enough.

Strategy

The agency should take time to understand your business, customers and goals at a strategic level first before executing campaigns. This results in more relevant, impactful emails.

Results

Ask about their case studies, client results and reviews. An agency that gets results will have real examples and numbers to showcase.

Communication

Ensure they emphasize regular communication on performance and optimization opportunities. An agency that actively engages with you is better positioned to evolve campaigns.

Pricing Structure

Compare project-based fees versus monthly retainers. Factor in the level of service and involvement. Ultimately, focus more on demonstrated ROI potential versus lowest hourly rates.

Taking the time to vet a few Klaviyo email marketing agencies will pay dividends through more effective campaigns, higher engagement rates and increased sales driven by email. Align goals and collaborate closely with your chosen partner.

Final Words

So there you have it – three types of Klaviyo email marketing campaigns to try that are proven to deliver results. 

Whether you want to drive new customer acquisition, build loyalty with existing customers, or re-engage lapsed subscribers, you now have some great options to start testing. 

The key is to experiment with different formats, offers, and timing to see what resonates best with your audience. And don’t forget to track and optimize based on open, click, and conversion rates so you can double down on what’s working. 

Now it’s your turn to pick one of these campaign ideas and give it a shot. Start small, analyze the data, then scale up the top performers. With a tool as powerful as Klaviyo in your corner, you’ll be well on your way to email marketing success before you know it.