Excerpt: Bulk email marketing has its pluses and minuses. At the zebra crossing of bulk email marketing, we count the black and white of it. Read on!
The process of sending a marketing email to a large audience at once is called bulk email marketing. Let’s consider a simple illustration.
Suppose you are the owner of a jewelry brand called Us & Gem. You have a list of email addresses of your subscribers as well as of past customers. You want to send out an email announcing a Fall sale you’re having. You choose an email marketing company that offers bulk sends and, instead of individually typing out each email address, you send the email to the entire list at once.
Evidently, you save a lot of time and effort. In addition, given that email marketing facilitates direct and personalized communication, it is particularly well-suited for businesses. However, just like its advantages, bulk email marketing comes with its own distinct set of disadvantages. In this post, we will explore both sides of the bulk coin. Let’s roll!
The pros first, as always. While there several more granular merits of bulk emails, here are the ones that make bulk marketing immediately attractive:
Here are some of the principal cons of bulk email marketing.
The effectiveness of bulk email marketing depends to a large extent on unique goals, audience, and resources of each business. Ultimately, albeit within the scope of objective facts, it is the individual narrative that drives a business forward.
If you are just beginning your journey in email marketing, your optimal choice would be to seek assistance from an email marketing company. Going solo is not recommended, as email marketing is a complex endeavor that demands careful thought and meticulous management.