Essential Social Media Content Writing Tips for Beginners

Social media is an essential component of any online or digital marketing strategy. Anything you post on the different social media platforms automatically reflects on your business or brand. 

That is why you should take utmost care when planning and developing content for social media campaigns. Although different content platforms have varying content requirements, you’ll be required to at least write something. 

You must learn a few tips to help sharpen your social media content writing skills. Even though social media written pieces are often short, it takes some skills to create relevant, engaging, and shareable content. Poorly written content will kill your audience’s interest and reflect badly on your brand. 

Don’t worry if you are new to social media content writing, here are a few tips to help you create killer pieces that’ll keep your followers and potential customers yearning for more.

1. Write Short, Sweet Sentences That Are Easy to Understand

As the name suggests, social media is about socializing. Your target audience is looking to have a deeper connection with your brand, please don’t scare them away with wordy and complicated sentences. 

Your writing style should be conversational, so that you may be able to connect with the target audience. However, if you are looking to attract highly sophisticated quantum physics, you may be required to use the language they best understand. 

Take time to know more about your target audience and curate your written pieces to suit them. You’ll be using simple sentences for most of your social media content writing projects; just get used to it.

2. Maintain Consistency Across All Social Media Platforms and Between Different Content Platforms

Consistency is the key to keeping your audience engaged and most users are more likely to return to your social media page if they know what to expect. Make content schedules for different social media posts and stick to them. 

You should be genuinely committed to providing your audience with useful information by creating content and posting consistently. It’ll help the audience to recognize your brand and in the long run, they’ll develop a deeper connection with you.

 If you don’t have time to create content daily, hire a freelancer or content marketing agency to help with your social media content writing needs. 

Consistency is also one way of setting your brand apart as a reliable source of information. It is important to note that social media writing doesn’t involve only writing posts, it also includes responding to customer queries and clarifying doubts where need be. 

Depending on the nature of your business, you may commit to posting daily or weekly across different social media platforms.

3. Different Social Media Platforms Work Best with Different Types of Content

All social media platforms are unique in terms of the demography of the audience they attract. Take time to understand the social media platform you are using and adjust your content to suit the tastes and preferences of the audience there. 

For example, Pinterest and Instagram followers are more inclined to react to visual content, meanwhile Twitter followers may prefer to read short sentences. 

Some Quora marketing tips may not apply to Facebook because people visit these platforms for different reasons. 

The key is to have a good grasp of your target audience so that you may create content that works best for them. For example, if you are using Pinterest, you must learn how to create highly engaging infographics.

4. Write for Your Target Audience

The key to winning the hearts of your audience is to know them well. It helps to create a comprehensive character description of your followers. 

You may launch a short survey to find out more about your audience, for example, their age, culture, likes and dislikes, pain points, educational background, and related information. 

Having a clear picture of who your audience is smoothens the process of creating content. You can always use their pain points to create content that speaks to their souls.

5. Incorporate a Call to Actions

The purpose of any social media content writing endeavor is to get your audience to take the desired action. Social media posts are not for just fun, you want your audience to share your posts, sign up for a newsletter, subscribe for free trials, visit your website, check out new products, and many other actions. 

Incorporate calls to action into your post so that you don’t create and share content on social media in vain. It takes time and financial resources to keep a social media page active, which is why your brand or business should get something out of it. 

Calls to action help you benefit from your audience. The calls to action should be short and to the point, for example, “Read More”, “Sign Up”, etc.

6. Experiment and Test

Most successful social media campaigns involve a lot of experimenting and testing. You can always split-test different posts to find out which one gets the most response from the audience. Sometimes, you may only need to make a few changes to the content such as colors or certain elements of graphics, and test it against the original one.

Conclusion

Social media is a crucial aspect of marketing that cannot be left to chance. You must be deliberate while planning, creating, and scheduling posts for social media. Proper social media content writing techniques go a long way in ensuring your posts get the necessary attention from the target audience.