Software-as-a-service (SaaS). It’s not about you having a product and being successful. Pricing of your product also matters. Most people can afford a SaaS product if its pricing is reasonable. If I talk about shopping, people ask the price of the same product at different brands, and then they purchase from where its price is reasonable. So, to get value from different customers, you need to set a well-designed pricing strategy. It will encourage customers to do upgrades and increase revenue and customer numbers.
A challenge here: if you are not balancing price, you are at a loss. How? If you set the price of your product too high, there is a risk that you will lose your customers. They will go to your competitors. And, if you set the price of your product too low, you will face a loss in money. What should you do then? Don’t worry… here is the guide for you.
Best SaaS pricing models maintain a balance; they are simple. Customers can understand easily. And such types of SaaS products are flexible to scale with the needs of customers.
These days, three SaaS models are in the market:
Each model has its strengths, weaknesses, and ideal use cases.
SaaS product development companies. Work differently compared to traditional software businesses. SaaS products give recurring revenue, with monthly or yearly pricing. Instead of one-time license scales, as in traditional software. In this way, pricing has long-term advantages:
In short, pricing is not just about covering costs. It’s a strategic way for growth. So, set your prices fairly. It’s just like SaaS product development, where innovation is necessary. SaaS pricing should also be continuously improved to stay aligned with customer expectations.
Tiered Pricing Model. This is the most used SaaS pricing model. In this model, companies create multiple subscription plans. For instance: Basic, Pro, and Enterprise. Each subscription plan has different features, limits, and prices. This is to help customers, so they can choose the plan that fits their needs.
This model is a “pay-as-you-go” model. It means customers are charged for what they use. Instead of paying a complete fee, they just pay for what they use.
This model is common for API, infrastructure, and data-heavy services. In this model, customers pay per API call, gigabyte of storage, or number of transactions.
Hybrid Pricing Model. It consists of both tiered plans and usage-based charges. Customers pay subscription fees for core services, and additional fees if they exceed certain limits.
For example, a SaaS development company may charge $88/month for a subscription plan that includes 90 users. With an additional $0.40 per user if the limit exceeds 90 users.
Examples:
The selection of the pricing model depends on “product type”, “customer base”, and “stage of growth”.
Ask yourself:
Pricing strategies should align with your SaaS product development strategy. If your team is unable to understand what to choose, take help from a SaaS software development company.
Your Saas pricing model defines your growth. Tiered pricing models work best for SaaS products with clear feature progression. Usage-based (pay-as-you-go) pricing model sets costs with customer value, especially for APIs and data services. Hybrid models are best for both. And give stability and scalability. Just as in SaaS product development, innovation and testing are necessary. The key is to experiment, collect the feedback, and refine over time. Pricing is never fixed. It changes with your product, market, and customers.