What Fast-Growing Brands Get Right About 3PL Logistics

Online brands are scaling at a fast rate. However, behind the scenes, most e-commerce businesses still struggle with the complexities that come with growth. Managing warehouses, inventories, employees, and returns across multiple platforms can soon turn into a nightmare.

Here is where 3PL logistics companies come in. However, not all 3PL companies are built the same. Selecting the right logistics partner for their business is the one thing most fast-growing brands get right from the word go.

So, what exactly do successful brands get right about 3PL logistics? Let’s break it down.

3PL Logistics That Matches Their Business Model

As mentioned, not all 3PL companies are created the same. Most successful brands review any 3PL company under consideration to ensure it matches their business model. They look for 3PL firms specializing in their line of business whether it is fashion, wellness products, or technology.

For example, if your brand deals in perishable goods, you will need a 3PL partner that has temperature-controlled warehouses. A fashion brand supplying products across the globe will require a logistics firm that does international shipping.

Fast-growing brands take time to find a 3PL company that fits their business model like a glove to eliminate room for errors.

Focus on Customer Experience, Not Just Speed

When most people are reviewing 3PL logistics companies, they often place delivery speed on top of everything else. However, this is the wrong approach.

Customer experience matters a lot when assessing a 3PL logistics service provider. A proper 3PL partner, such as Packageman, will ensure your products arrive on time and in perfect condition. It is the responsibility of the 3PL logistics firm to make certain the products are packaged in a way that reflects well on your brand.  

Additionally, returns should be swift and hassle-free. The 3PL partner should also offer tracking services to help customers monitor their shipments. In short, a good 3PL service provider will play a crucial role in building great customer experiences.

Embrace Technology and Data Integration

Numbers and data play a significant role in the success of your online business. If there is one thing most fast-growing online stores have mastered, it is data integration and automation. A proper 3PL logistics firm will help you integrate tech into your business.

The 3PL company will provide an advanced inventory and order system. Through this, you can monitor your stock across different platforms. You can also analyze shipping costs and performance.

Fast-growing brands use this data to make business decisions.

Plan for the Long Term with 3PL Logistics

When partnering with a 3PL logistics firm, most renowned brands think about the long term. The last thing on their mind is having to switch partners because their current one cannot meet the growth demands.

They understand that the more a 3PL matches their business, the more efficiently it can serve them. With a long-term plan, you can scale your business from local to international shipping. You can also settle on long-term growth plans.

Wrapping up

3PL logistics is a must-have in today’s e-commerce space. The best and fastest-growing brands pick a partner that will help them build long-term success. Don’t just think about delivery speed; factor in other things, such as customer experience, technology, and your niche.