Comprehensive Digital Strategies for E-Commerce Retail Success

Businesses with higher marketing expenditures grow three times faster than companies with minimal marketing budgets. 

Let’s understand with a popular brand example: 

Nike uses storytelling, community engagement, and technology to create highly engaging digital marketing campaigns. 

• Using apps like Nike Run Club and Nike Training Club engages users to participate.
• They use social media platforms like Instagram and TikTok to launch viral campaigns (e.g., the “You Can’t Stop Us” campaign).
• Collaborations with top athletes and influencers to spread their message

This media campaign results in sales growth of 25% year-over-year, reaching $10 billion in digital revenue in 2021.

There are so many examples of top brands that have leveraged eCommerce marketing strategies and gained results.

This article has covered the top strategies for eCommerce success you can implement in your business.

What is eCommerce Marketing? 

Understanding your customers is the best practice to outshine your services or products. 

eCommerce marketing is the practice of using promotional tactics to drive traffic to your online store. This outturn in converting traffic into paying customers and retains those customers post-purchase.

Promote your online store by using eCommerce marketing strategies and tools.

Top eCommerce Marketing Strategies for Business Success

Personalize your online store marketing strategies to convert traffic into paying customers. This approach will help you implement the best marketing plan.

Here, we have listed the top online retail strategy you can leverage for your business success.

Invest in Search Engine Optimization (SEO)

eCommerce SEO is search engine optimization for online stores. The goal is to set your website at the top of search engines like Google, Binge, and  Yahoo. This brings organic (non-paid) traffic to your website.

Use highly searched keywords in your website to appear in the top searches. For example, the below screenshot shows Myntra at the top of SERPs when we search “men watches.”

Sell on Marketplaces

Online marketplaces like Amazon, eBay, and Alibaba reach millions of people around the world and help shoppers discover your brand. Some shoppers are die-hard fans of online marketplaces, and there is a higher chance they will buy something from a site they know.

Therefore, it is recommended that eCommerce brands sell their products on marketplaces as a sales channel to complement your branded store. You don’t need to put all your products there; just list your bestsellers. Create a compelling listing to make your products stand out online. 

Spend on Paid Promotion (influence marketing)

A new digital marketing trend for Retail & eCommerce, influence marketing is the new way to promote your products online. Working with social media influencers can help you reach a new audience.

Instagram is the most popular online platform in the United States after Facebook. Choosing an influencer will help you reach your audience and generate awareness.

Here is the percentage of adults in the United States who use social media platforms at least once a month as of early 2025.

1. Facebook: 75.3%
2. Instagram: 63.9%
3. Facebook Messenger: 61.3%
4. TikTok: 50.2%

You must have seen social media stars using products and want to buy them. Production of products via influencers shortens up the sales cycle. With social commerce features on Instagram and TikTok, shoppers can buy directly from the platform.

Design Email Campaigns

It’s not enough to capture the email address once. You must send regular emails to your clients for the channel to be an effective eCommerce marketing strategy.

There are many special occasions on which you can send personalized emails.

• Send a welcome email as soon as a customer makes a purchase.
• Provide exclusive promo codes and/or free gifts.
• Send regular newsletters to alert subscribers of new discount offers, product tips, and, when appropriate, company news.
• Share relevant content to help customers get the most out of their recently purchased items.
• Run a FOMO (Fear of Missing Out) campaign near the salary day to promote self-gifting
• Solicit feedback. If someone visits your site but doesn’t make a purchase, ask about their experience and how you can improve it.

Such small add-ons your subscribers appreciate.

Optimize the Website for Conversion

A responsive website with customer navigation and Call-to-Action (CTA) converts users to paying customers/clients.  

Also, optimizing your website for mobile helps you provide a seamless experience to your visitors. A mobile responsive website allows visitors to navigate to the options without zooming in. Perhaps you have a bigger Add to Cart button on all mobile product pages. 

Content Marketing

Content is the king. Consider posting blogs regularly to connect with your customers and to rank better in search engine results. If you’re already creating content, try to add keywords featuring your key services. 

• Although there are other advantages of content marketing than simply blogging, keep that in mind as well.
• Start a podcast to feature your expertise; nowadays, it is trending and helps you build a stronger community.
• Third-party website blog posting will build awareness and generate backlinks, which also help in ranking.
• Create long-form content and guides to help customers use your product more effectively.

Focus on Customer Service

Appreciate your customs with rewards. Run a loyalty reward program for bigger spending.  There are many ways that both your customers and you can benefit from a loyalty program.

They give customers an extra incentive to make a first purchase, make referrals, and keep your brand at the top of their minds through automated reminders.

This screenshot is from the brand Estee Lauder, which provides 20% off for a limited time only.

Local SEO & Branding

Brick-and-mortar businesses aren’t the only ones that can use local SEO. Online retailers can also take an approach for local SEO to their eCommerce marketing strategies.

Top eCommerce marketing agencies Identify which areas you have a concentration of customers in and run a promotion for that location. Analyse which products those customers are buying and other spending behavior. 

Additionally, if you have a chain business or multilocation stores, considering local SEO will help the team execute and promote sales.

Video Marketing

eCommerce businesses can leverage channels like YouTube to promote their products. Ecommerce brands can post many different types of videos:

• Brand videos that show off your product
• Live videos to engage with customers
• Testimonial videos from happy customers
• Tutorial  videos that impart knowledge to shoppers

The above screenshot is from Myntra’s official YouTube channel, which shows makeup tutorials and clothes with a direct link to purchase.

Best Practices for Global eCommerce SetupTo reach the audience globally, you must personalize the overall marketing strategy for their preferences:

Understand Currency and Payment Methods

Research popular payment gateways that support multiple currencies, such as PayPal, Stripe, or Square.

Consider integrating local payment methods, like Alipay for China or PayPal globally.

Understand the fees associated with currency conversions and payment processing.

Ascertain by:

• Researching payment gateways and their fees.
• Analyzing your target markets’ preferred payment methods.
• Consulting with a payment expert or a global eCommerce consultant.
  

Know Shipping and Logistics

Research shipping carriers such as UPS, FedEx, or DHL. Understand the different shipping options (e.g., air, land, sea) and their associated costs.

Ascertain by:

• Researching shipping carriers and their services.
• Calculating shipping costs and estimated delivery times.
• Consulting with a logistics expert or a shipping carrier representative.

Adhere to Import-Export Regulations

Research the regulations and laws governing international trade in your target markets.

Understand the Harmonized System (HS) code classification for your products.

Ensure compliance with customs clearance, duties, and taxes.

Ascertain by:

• Consulting with a trade attorney or an import-export expert.
• Researching government websites, such as the U.S. Customs and Border Protection (CBP) or the European Union’s (EU) Trade Helpdesk.
• Verifying the HS code classification for your products.

Implement Global SEO Practices

Conduct keyword research for your target markets and languages.

Optimize your website’s content, meta tags, and structure for international search engines.

Use hreflang tags to indicate language and region targeting.

Ascertain by:

• Conducting keyword research using tools like Google Keyword Planner or Ahrefs.
• Analyzing your website’s technical SEO using tools like Screaming Frog or SEMrush.
• Consulting with an SEO expert or a global eCommerce consultant.

Use Geo-targeting Techniques

Use geolocation technology to detect visitors’ locations and redirect them to the relevant website version.

Implement language and currency-switching options on your website. Use Google’s geotargeting features in Google Search Console and Google Ads.

Ascertain by:

• Researching geolocation technology providers like MaxMind or IP2Location.
• Implementing language and currency switching options on your website.
• Consulting with a web developer or a global eCommerce consultant.

Conclusion

Every business wants to increase online traffic to their eCommerce website. But even after you put together all the basic strategies, finding which tactic you should try can still be challenging.

Partnering with a top eCommerce marketing agency will help you implement the right ecommerce marketing strategies.

Their experience in eCommerce solutions for retail will let you have a holistic strategy that elevates your business and converts the traffic to paying customers.