As we move deeper into 2025, the competition between Samsung and Apple continues to define the premium smartphone market. With the Samsung Galaxy S24 Ultra and iPhone 16 Pro Max leading their respective lineups, tech enthusiasts and everyday users alike are asking: Which flagship phone is worth buying this year?
In this guide, we will break down both devices to help you make a smart decision whether you are searching to buy Samsung S24 Ultra online or comparing the best iPhone 16 Pro Max deals available in Australia.
Even months after its release, the Samsung Galaxy S24 Ultra remains a top tier choice for power users, content creators, and Android fans. Packed with cutting edge features, this phone is built for speed, photography, and productivity.
With its sleek titanium frame, Samsung brought durability and a lightweight feel to a massive 6.8-inch AMOLED QHD+ display. It boasts a 120Hz refresh rate and peak brightness that makes content look brilliant in any lighting condition.
Powered by the Snapdragon 8 Gen 3 chipset, paired with up to 12GB RAM and 1TB of storage, the S24 Ultra handles heavy apps, gaming, and multitasking effortlessly. The camera system, headlined by a 200MP sensor, offers professional-grade photos with AI-assisted enhancements and outstanding low-light performance.
Samsung’s Galaxy AI features like live call translation, AI photo editing, and intelligent note summarizing continue to improve the everyday smartphone experience. For users seeking a performance beast with intelligent features, this phone delivers in 2025.
You can buy Samsung S24 Ultra online through Samsung’s official Australian site or through top electronics retailers like JB Hi-Fi, Harvey Norman, and Amazon AU. Many telcos including Telstra, Optus, and Vodafone also offer bundled payment plans.
Another trusted option is Roobotech, known for offering competitive pricing on both Samsung and iPhone models, along with excellent customer service and fast shipping.
Look out for bundle deals, trade in offers, and cashback promotions especially during mid year tech sales or Samsung’s seasonal campaigns.
The iPhone 16 Pro Max, launched in late 2024, continues to dominate in 2025 with impressive performance and Apple’s smooth ecosystem integration. It’s the first iPhone to truly embrace on-device AI, thanks to the new Apple Intelligence features introduced in iOS 18.
Its 6.9-inch Super Retina XDR display is Apple’s largest yet, offering vibrant colors and an even brighter HDR experience. The new A18 Pro chip delivers faster performance and smarter battery usage, while enabling real time AI processing for tasks like message writing, smart photo edits, and app actions.
Apple’s camera system has also improved with better zoom capabilities, cinematic video upgrades, and ultra-clear night photography. If you’re already part of the Apple ecosystem, the iPhone 16 Pro Max seamlessly connects with your Mac, Apple Watch, and iPad.
To get the best iPhone 16 Pro Max deals in 2025, it pays to shop smart. Retailers like JB Hi-Fi, Officeworks, and The Good Guys often run discounts on Apple products during clearance events or back to school sales.
Carriers such as Telstra and Optus may also offer deals that include free accessories, bonus data, or trade in credits. Apple’s own store allows installment plans and trade-ins too ideal for those upgrading from older models like the iPhone 13, 14, or 15.
Both phones offer premium build quality, blazing performance, and advanced cameras. But choosing between them depends on your personal preference and ecosystem loyalty.
Whether you are planning to buy Samsung S24 Ultra online or searching for unbeatable iPhone 16 Pro Max deals, you’re choosing from the best smartphones available in 2025.Both phones offer cutting-edge technology and long term value. Your choice ultimately depends on what features matter most and which OS you feel more comfortable with.No matter your pick, you will be investing in top tier performance, future-ready features, and a phone designed to last years beyond 2025.