Animated Corporate Film

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Animerad företagsfilm is a fantastic way to communicate your brand messaging and marketing goals. Unlike live-action video, animatied offers the freedom to take big or complex concepts and condense them into an engaging, accessible and eye-catching format.

This example from Slack focuses on communication, and how their software simplifies it. They cleverly use different scenes and music to reflect each aspect of work.

Educate and entertain

Animated corporate video offers the flexibility to communicate complex ideas in an easy-to-understand way. The visual nature of these videos can be extremely eye-catching and is often more effective than simply writing out a long text – this is because the human brain processes visual content 60,000 times faster than written word.

Unlike live-action, animated videos are not limited to using real locations or people – this means that you can be more creative in terms of style and tone. In addition to being entertaining and engaging, they are also cheaper than traditional filming options.

This animation from Slack illustrates a businessman struggling with the sheer volume of emails and notifications. It then transitions to a happier setting where his work is streamlined using the Slack platform. The music changes tempo to suit the mood and the whole video is very easy to follow. This is an excellent example of how to use animated corporate video effectively.

Increase brand awareness

Corporate animated videos can increase brand awareness, especially if the script and imagery match the company’s tone of voice. They are also more cost-effective than live-action corporate videos.

The human brain processes visual content 60,000 times faster than text. So, when people can’t be bothered to read a long paragraph of text on a website, they will click on a video link instead.

Animated business film can bring complex information and difficult subjects to life in a way that is more easily digestible than text or static images. Through the use of characters, settings, and plot progression, animations create narratives that are able to captivate audiences.

A great example of this is a recent video campaign by Metro Trains in Melbourne, Australia, which was designed to promote railway safety. It features quirky characters and catchy songs, while still managing to communicate a serious message in a fun way. The video went viral and was seen by millions of people, increasing brand recognition for the company.

Increase employee engagement

Animated videos are the perfect solution for catching your audience’s attention and delivering complex concepts in an easily accessible and engaging format. They can be made by a professional animator or you can have a go yourself using online resources.

The human brain processes visual content 60,000 times faster than text. That’s why people will always click on a video rather than reading an entire blog post or landing page.

Corporate animated videos provide the same benefits as all other types of marketing content but are also incredibly effective for increasing internal engagement and communicating with employees. Whether you’re explaining company protocols, introducing new departments and employees, or celebrating an important milestone – animated explainer videos will keep your team engaged with fun, eye-catching and educational content.

This example from DHL is a great example of a short animated explainer video that can be used to promote a product or service. The simple background and characters keeps the focus on their user-friendly app whilst the narrator provides clear, concise messaging throughout.

Animated business film can bring complex information and difficult subjects to life in a way that is more easily digestible than text or static images. Through the use of characters, settings, and plot progression, animations create narratives that are able to captivate audiences.


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