Meta Launches Threads: Challenge Twitter


Meta, formerly known as Facebook, has officially introduced Threads, a new text-based app designed to rival Twitter. Mark Zuckerberg, the CEO of Meta, announced the service’s launch, which aims to provide users with real-time updates and public conversations. Initially, Threads relies on users’ Instagram credentials, but Meta has plans to make it compatible with decentralized services like Mastodon in the future. With this release, Meta hopes to capitalize on its vast user base and create a diverse and interconnected network.

Meta Challenges Twitter with Launch of Threads

Meta, the rebranded company formerly known as Facebook, has unveiled Threads, a new app aimed at competing with Twitter. Mark Zuckerberg, the CEO of Meta, launched Threads as a dedicated space for real-time updates and public conversations, providing users with a platform to engage and interact. By diversifying its offerings, Meta aims to expand its presence in the social media landscape.

Features and Design: A Familiar Blend of Twitter and Instagram

While reminiscent of Twitter, Threads adopt a design that will feel familiar to Instagram users. In Threads, you can share text posts with a maximum of 500 characters, as well as post photos and videos that can be up to five minutes long. Users can repost content like Twitter’s retweet feature and engage in quote posts. Additionally, users can customize their profiles, limit replies, block and report other users, and share Threads posts directly to their Instagram Story for enhanced visibility.

Meta’s Integration Plan: Threads and ActivityPub Compatibility

Meta intends to make Threads compatible with ActivityPub, an open-source protocol that powers decentralized services such as Mastodon. This compatibility will allow users from various services supporting ActivityPub to follow and interact with public-facing posts on Threads. The company envisions an era of diverse and interconnected networks, enabling users to transfer their content seamlessly between platforms.

Content Moderation and Safety Concerns with ActivityPub Integration

Integrating ActivityPub into Threads raises questions about content moderation and safety measures. While Threads adheres to Meta’s content moderation policies, services built by other developers can establish their own standards and guidelines. Like Mastodon, different instances on Threads may have distinct norms and guidelines, giving users the freedom to choose spaces that align with their values.

Can Threads Emerge as a Viable Twitter Alternative?

Threads enter the social media arena during a turbulent period for Twitter. Recently, strict rate limits imposed by Elon Musk limited users’ access to posts, leading to discontent among the Twitter community. Meta’s Threads and existing alternatives like Mastodon and Bluesky seek to capitalize on this unrest and attract users. However, it remains to be seen if any decentralized platform can achieve the scale and impact of Twitter or Meta.

Meta’s Vision: A Billion-User Conversations App

With over 1 billion users on Instagram, Meta aims to leverage its existing user base to accelerate Threads’ growth. Mark Zuckerberg envisions Threads becoming a popular platform for public conversations, rivaling the reach of Twitter. While acknowledging the opportunity Twitter has had, Meta is determined to excel in this space and offer a compelling alternative.


Meta’s launch of Threads signifies its ambition to challenge Twitter’s dominance in the social media landscape. By blending elements of Twitter and Instagram, Meta aims to create an engaging platform for real-time updates and public conversations. With plans for compatibility with decentralized services through ActivityPub, Meta envisions an interconnected network. While the success of Threads as a Twitter alternative remains to be determined, Meta’s extensive user base and commitment to innovation may help propel the app toward popularity.

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