There is one unavoidable truth right before our eyes: Times have changed.
From how we watch movies to how we work, the digital era has changed our way of living. Many have swapped suits for comfortable home clothes, high-heels, and dress shoes for fuzzy slippers or sneakers. Many are interested in working remotely and seeing a change in their daily lives.
But what does managing a remote team imply? How can you manage a remote marketing team without facing bumps in the road? Stay with us as we go through the motions of remote working and give you eight excellent management recommendations.
Remote workers have been around for a few decades. Jack Nilles, a NASA engineer, was the first to call it “teleworking.” Around that decade, five IBM employees started a work-from-home experiment. By the ’90s, their remote employees’ number had grown to 2,000.
As of 2023, remote working has come to stay. After the COVID-19 pandemic, many found that working from home suits them better. Others still enjoy in-office work. But if you plan to have a remote digital marketing agency, it’s crucial to have some tips on how to manage your team effectively.
Keeping your team in check is crucial in both working forms. But when it comes to remote teams, Knowing what can set your managing skills apart is essential.
Your work will be vital for your team to function. You’re not micromanaging them, but becoming part of your employees’ puzzle. So, if you’re looking for tips to manage your team to success, here’s what you need to know.
You want your team to know what you expect of them and their productivity goals. Each team member should have knowledge of what their tasks consist of, and to do this, consider sharing this information during remote meetings:
Having clear expectations and objectives for your team will help everyone have a more productive, successful work experience. But it’s crucial to shift the way you set them.
Remote working is not about measuring your team’s productivity by how long they spend glued to their computers. To be fair, this never was a reliable metric.
A remote marketing manager must ensure their team communicates frequently and effectively. Building a remote marketing team implies using effective communication strategies. Here are some of the methods you can implement for your team:
Remote team management relies heavily on communication, which means you must provide open-channel communication for your employees. Ensure there’s not a wall between you and your team, stay approachable, and make it easy for them to talk to you.
Similar to how you would lead a face-to-face meeting, validate you have a prepared itinerary for these virtual conferences. Furthermore, be flexible about cameras, as not everyone will feel comfortable being seen. You don’t want to make your team feel like they’re being micromanaged. Establish clear standards for the meetings, and ask them to keep their microphones off if they’re not talking, as this action helps make these video conferencing moments professional.
Chances are that everyone on your team has worked in offices previous to this job. They know what camaraderie looks like in person, and new remote work practices could look like the chance of social interaction with coworkers is no longer an option.
However, managing remote teams requires implementing team-building activities outside of work-related encounters. Here are some examples of what you can do:
Enhancing and strengthening your team’s communication will help you keep them on track and boost their morale. You want to ensure they’re proud of working at your agency and show them virtual team building is crucial for your team’s well-being.
You want them to be productive and have the best remote team, so you must give them the tools that make them reach that status.
If you want to see an increase in productivity, these tools can help you with this goal:
Some companies prioritize security, so they provide computers and laptops to protect their data. Others work with secure virtual networks and other resources to prevent hacking risks.
To build an effective remote team, they must feel you trust in their skills. Here are some practices that can taint your team’s trust:
Encouraging communication, ensuring they feel comfortable approaching you, and trusting their work is essential to boosting your team’s trust. Of course, you do need reports, but find a suitable way of getting the information required.
Remote work policies are just as important as in-person work policies. Ensure your team takes their breaks, set rules and boundaries that will help you keep your group on the right path, and specify meeting etiquette. Here’s what you can do:
Another great benefit of remote working is that it allows you to find the right people across the globe. However, this can imply that your team may work in different time zones, and this is something you must be mindful of.
If you don’t have established daily work hours, you’ll have to be aware of the time zones of each employee for video calls and any other activities that require conjunct work between team members.
Having a remote marketing team is an excellent option for most marketers nowadays, but what are the drawbacks you could face by going fully remote?
The first drawback many have in common is the lack of in-person supervision. Agency owners have shared their concerns about employees working remotely but not meeting the deadlines and goals. Productivity remains one of the most concerning items regarding remote work.
Another outstanding concern for business owners is communication. Remote marketing teams have people across different countries, and cultural differences could be a challenging setting for many.
When teams go remote, many marketing professionals find this way of working doesn’t suit them. The transition to remote working back in 2020 was rushed, and the world was not prepared for it, leading to many workers turning down remote work options.
However, sales and marketing jobs are on the rise. SEO work, marketing campaign creation, lead generation management, and more are now highly sought-after positions online. Coming across people from different countries could be a game changer for your business.
And if you aren’t entirely ready to make the transition, hybrid teams are popular, too. Some implement working two days a week from home, others have opted to have three remote working days. See what works best for you, and don’t shy away from this popular working method.
You boost your team’s strength by sharing the results of their efforts. Encourage professional work and prevent your team from isolating from one another. When going through a hiring process, ensure the person meets your company’s culture and is a rich addition to your roster.
Implementing the tips we gave you here will make your team members feel included. Furthermore, ask for their opinion on the projects they’re working on, check in on them as often as possible, and promote a healthy work environment where professionalism meets camaraderie.
The barriers to remote working can come from cultural differences, including language skills or work ethics, to more complex barriers like faulty Internet connection or issues regarding the country they live in. That’s why many agency owners do thorough research when putting their remote team together.
Managing a remote marketing team is no easy task, but it also isn’t an impossible hill to climb.
By implementing the tips you read in this article, such as communicating with your team, establishing rules and boundaries, and setting the difference between remote work and office space, you will see a difference in your managing skills and overall results.