Unlocking the Secrets to Organic Instagram Growth

Being a creator on Instagram, you might wonder what steps you can take to grow your account. One way is by investing in ads and websites that offer likes and followers. Another way is by using organic growth methods. Organic growth methods do not need you to spend any money. These methods are genuine and need no investment to grow your account. This article will focus on organic Instagram growth methods. We will also understand the importance of organic growth.

Why is Organic Growth Important for Your Instagram Account?

By focusing on organic growth on Instagram, you can see an improvement in your brand’s credibility. Boosting organic growth also reduces your expense on Instagram ads. Your account will also be secure from bots that you get when you buy likes and followers for your account.  You will be getting real audiences and building a meaningful relationship with them by interacting with them. Organic growth helps in building real-time analytics and hence keeps your audience engaged for a longer time. An audience that is engaged organically is more loyal to the page they are engaged with.

Strategies for Organic Instagram Growth

1. Be Consistent

Not every post that you share on the platform will go viral. It would be best to not depend on a single post for organic growth. Instead, focus on creating multiple posts that are well-curated according to your audience’s taste. Devise a posting schedule for sharing your content and stick to it. Keep multiple content ready for different occasions. Also, in case some new event pops up, post spontaneous content. Decide on how many posts you will push to the platform in a day. Try to keep intervals between your posts. Posting in the mid-morning hours is advised if you have not researched successful posting times for your audience. Also, do not compromise with your content’s quality just for the sake of posting frequently. Your photos and videos must be edited professionally and should look clear.

2. Diversity in your content

When it comes to variety in content, experiment with different formats. The most popular posting format on Instagram is reels. But apart from reels, you can also share your content via stories. You can also notify your audience via stories that you have posted a new reel. Another way is to choose the Live option on the platform. In live videos, you can connect with your audience in real time and hence build a long-lasting relationship with them.

3. Use collaboration videos

Once you create content in collaboration with another creator, your video is shared among two audience bases. This helps in increasing the reach and visibility of your content. Collaborate with influencers that are catering to the same niche audience as you do. Their followers are more likely to engage with your content as they will find it relatable. They will also follow you if they like your other posts.

You can also approach big brands and celebrity influencers for collaboration videos. Once you share a collab with someone famous, the chances of your video going viral are quite high. This will also help in the organic growth of your profile.

4. Cross-promotion

Nowadays, having a presence on only Instagram is not going to help you accelerate organic growth on Instagram. Be active on other social media platforms such as YouTube, Twitter, Facebook, and TikTok among others. Promote your Instagram account on these platforms. Share your most viral Instagram content on these platforms. This will help in widening your audience base as you will be getting new audiences from other platforms as well.

5. Run contests and giveaways

We all get excited when we get a chance to win something by participating in a contest. By running contests on your Instagram page, you can see a significant boost in organic growth. Encourage your followers to participate in contests and offer them exciting goodies as a prize. You can also share promo codes and discount coupons as prizes. Ask your followers to like and comment on your post to participate. Also, you can set rules for participants such as sharing a post with 5 of their friends to participate in a contest or giveaway. You can run contests on a routine basis to encourage more organic growth.

7. Focus on user-generated content

User-generated content refers to content that a user has posted by tagging your brand. People are more prone to liking and paying attention to posts from their friends and acquaintances than that of an influencer. Encourage your audience to use a special hashtag (that you have created) when they share a post related to your brand. User-generated content increases the visibility and reach of your posts. In case your user shares a review of your product, it will be a plus point. A positive review boosts the organic growth of your profile on the platform. A new user always checks for reviews before buying a product. Hence, if they come across a review by one of your followers, chances are they will also start following you on the platform.

7. Interact with your followers

Suppose you have posted a comment on some influencers’ posts but have not received any reply from them. Will you be interacting with them again? The chances of you interacting with such influencers are quite low. The same thing happens with your followers if you do not respond to their comments. Once you post new content, wait for a few minutes to reply to the top comments on your post. If you come across any negative comments, handle them wisely. If someone is asking for any particulars of your product, direct them to your DMs.

So, to conclude you can boost the growth of your Instagram page by using organic methods. The strategies that we have mentioned above are organic and hence help boost the organic growth of your page. These tips can also come in handy if you are looking to increase organic Instagram likes. So, give these tips a try and see an increase in organic growth on your page.