Most SEO professionals discuss keyword use, meta tags, linking, URLs, and many other aspects. They drill into different techniques that help optimise web pages for prominent search engine rankings. But only a few go beneath the surface to give a clear perspective about why you need to do things to take your site to the level you desire. Knowing those fundamentals should be a priority to strengthen your SEO game. For example, are you aware of the crawl budget? If not, it’s time to reflect on this to understand the significance of numerous SEO activities for your site and how to manage them well. So, let’s dig into this.
The crawl budget considers the total web pages Google or other search engines crawl within a specific time. Two factors remain integral to this: crawl demand and crawl rate frequency. The speed at which Google crawls a website without stressing its servers refers to the crawl rate limit. Crawl demand concerns page updates, fresh content, high traffic, etc. Google will favour you with a more crawl budget if your content is popular and fresh. The crawl budget affects the search engine’s indexing process of a website and its SEO practices. In SEO, paying attention to the crawl budget is crucial, as it can affect your website’s visibility. A low crawl budget can lead to indexing issues, hamper the updated page’s appearance, dwindle searches, cause poor organic traffic, and reduce site authority.
Keeping a tab on this will help you detect developing indexing issues. It’s a red flag if only a tiny fraction of thousands of website pages are crawled daily. Due to this, your users will only be able to reach the updated content for a short time. You can look at your site’s crawl budget at Google Search Console (GSC). In the settings, you will see a Crawl Stats report that exhibits the number of pages crawled daily with timestamps. What do you understand from that? Focus on how many pages were indexed against the overall crawl requests. It will reveal your site’s crawl budget. Remember, a site with a 1 to 3 crawl budget score is considered good. If it is 3 to 10, improvement is required. And anything below this score demands urgent attention.
Another area you can check is the server logs for comprehensive information regarding the number of pages accessed by Googlebot and its frequency. Your web server will have the log files with extensions like .log or .txt.
Site architecture is one element that can enhance or ruin the crawl budget. It will be favourable if your site architecture is easy and simple for search engine crawlers. On the other hand, nested structures with too many complexities can make Google’s bots work harder. Website size is another aspect. An extensive website will need a higher crawl budget. Otherwise, many pages will be noticed. Server speed, frequent page updates, and other reasons also count.
Doing SEO with shallow knowledge of these areas can be troublesome. You can avoid the risks by entrusting an SEO company with this job.