Amazon’s return policy has long been considered one of the most customer-friendly in the eCommerce world. But over the years, especially heading into 2025, the return landscape has evolved, with new rules, added fees, and a stronger focus on reducing operational waste.
Whether you’re a regular buyer or a third-party seller, it’s important to understand what’s changed, what stays consistent, and how these policies impact your experience and bottom line.
In this article, we break down Amazon’s 2025 return policy updates, including what you need to know about FBA returns, return processing fees, returnless refunds, and even the growing business of Amazon return pallets.
Amazon’s standard return policy allows customers to return most items within 30 days of receipt. That standard return window continues to apply to items shipped and sold by Amazon, as well as by many third-party sellers who use Fulfilled by Amazon (FBA). However, return windows are often extended during key seasonal periods.
For example, items purchased between November 1 and December 31 typically qualify for an extended return period through January 31, a holiday-friendly grace period Amazon has retained for years.
In some product categories, such as baby items or registry purchases, the return window may be extended up to 90 days.
On the flip side, certain product types like perishable goods, customized orders, downloadable software, or intimate health products are excluded entirely and marked as non-returnable. As a shopper, your best bet is to always check the return eligibility listed next to the item before purchasing.
If you’re a seller, especially on the FBA side, being proactive with detailed listings can help reduce confusion and, ultimately, avoid unnecessary returns.
For sellers utilizing FBA, Amazon handles the entire return process, from customer service to restocking. When a customer initiates a return, Amazon assesses the item’s condition upon receipt and categorizes it as either:
Sellers are notified of returns and can view detailed reports in their Seller Central account. If an item is deemed unsellable, sellers can request its return or opt for disposal. It’s crucial for sellers to monitor these reports to identify patterns and address potential issues proactively.
Amazon offers sellers the option to issue returnless refunds, where customers receive a refund without returning the item. This approach is beneficial for low-cost items or situations where return shipping costs outweigh the item’s value.
Advantages:
Disadvantages:
Sellers can configure returnless refund settings in Seller Central, specifying criteria such as product category, price range, and return reasons.
Returned items that cannot be resold as new are often bundled into pallets and sold through liquidation platforms. These Amazon return pallets present opportunities for resellers to purchase merchandise at discounted rates.
Key Platforms:
While purchasing return pallets can be profitable, it’s essential to conduct thorough research, understand the risks, and have a strategy for testing, refurbishing, or reselling items.
To reduce return rates and avoid additional fees, sellers should consider the following strategies:
By proactively managing these aspects, sellers can enhance customer satisfaction and reduce the likelihood of returns.
In cases where Amazon is responsible for a return issue, such as a lost item or damage during fulfillment, sellers may be eligible for reimbursement. However, these reimbursements are not always automatic. Sellers should regularly audit their accounts and file claims when necessary to recover potential losses.
Tools like Getida can assist sellers in identifying and claiming eligible reimbursements, ensuring they don’t miss out on owed funds.
As Amazon continues to refine its return policies, sellers must stay informed and adapt to changes to maintain profitability and customer satisfaction. By understanding the nuances of FBA returns, implementing strategies to minimize returns, and exploring opportunities within the return ecosystem, sellers can navigate the evolving landscape effectively.
Staying proactive, leveraging available tools, and maintaining open communication with customers are key components to success in managing Amazon returns in 2025 and beyond.
Author Bio:
Prateek S. is an experienced SEO Analyst and writer specializing in eCommerce with over two years of expertise. Currently at SellerApp, he excels in crafting clear and insightful content that breaks down complex eCommerce concepts, helping businesses optimize their online presence. His work reflects a deep understanding of the digital marketplace, providing practical guidance to those navigating this ever changing industry.