Benefits of using an artificial intelligence chatbot in your business

By now, companies are tired of managing actions manually; fortunately, artificial intelligence has come to the rescue, providing excellent support capabilities and overall performance. It has become evident that today, customers can be served without the need for constant assistance and can even resolve their queries or manage their sales at any time of day, guided by a bot. Something that for many seemed like a distant action can now be done simply, quickly, and seamlessly.

In our case, we’re excited to talk about our favorite tool: an artificial intelligence chatbot, a program that offers great benefits that we’ll explore throughout this article. You may already know it from its traditional version, which provides basic and ongoing support, but since we’re here to bring you the best, we’re going to talk about its advanced version, which provides automated assistance and integrates with other marketing systems.

Stay with us and discover how you can optimize your service and sales with the help of an excellent program that works in conjunction with artificial intelligence.

Let’s get to work!

Main benefits of a chatbot with artificial intelligence

Back to the point, let’s talk about the main benefits you’ll get once you start working with AI chatbots:

24/7 uninterrupted customer service

Regardless of the time customers contact you, this tool provides 24/7 customer support, meaning you can manage sales and offer personalized assistance without interruption.

Personalization of responses and experiences

Even though it’s a bot that works with artificial intelligence, the messages it processes are personalized. This is due to its ability to work with machine learning and natural language processing, offering unique experiences with each contact.

Cost reduction and resource optimization

Providing an advanced tool that works through automation means you can reduce downtime and avoid excessive costs. This way, you can optimize resources and create a successful work environment.

Scalability for growing businesses

For growing companies, they need to increase their performance without having to invest heavily; in other words, they require greater scalability. Fortunately, chatbots provide this opportunity, achieving optimal results in a short period of time.

Use cases of chatbots with artificial intelligence in companies

While chatbots are recognized as conversational tools, they can offer other types of functions depending on the sector in which they are used. To corroborate this information, we share the following business use cases:

Technical support and resolution of frequently asked questions

In many cases, beyond supporting sales management, this program can also serve as a tool to provide technical support and resolve frequently asked questions. This can provide frequent assistance that generates higher levels of satisfaction and increases commitment to the company.

Automation in sales and marketing processes

The goal for many companies is to increase their sales, something chatbots seamlessly accomplish by automating sales and marketing processes. This means you can generate significant revenue 24/7 while providing first-class service with immediate, personalized responses.

Lead generation and qualification

A company’s overall revenue stream will depend on daily lead generation. Therefore, a successful way to use chatbots is to manage these types of operations, along with their qualification, to increase profits and the company’s overall success.

Most effective channels for implementing an AI chatbot

To make the most of this tool, it’s essential to integrate it into the most effective channels that can take full advantage of it. Among the best today (because they’re the public’s favorites) are:

Websites and e-commerce

Traditional sites for chatting with your customers can’t be forgotten, so an excellent channel for implementing your chatbot is through your website and e-commerce. By working this way, you allow your customers to receive the necessary attention from the first contact with your brand, reinforcing your interest and their commitment. 

Social networks and instant messaging

You need to be able to pay attention and use the most popular channels on the market as a means of customer service. Therefore, a great way to grow is to use your chatbot through social media, providing instant messaging to increase satisfaction and avoid missing any sales or conversion opportunities.

Using WhatsApp chatbot as a strategic channel

Among the most popular channels for communicating with your customers is the WhatsApp chatbot, a messaging platform that stands out thanks to its massive reach. It also offers:

• The ability to automate real-time interactions.
• Improve customer service and sales with personalized assistance.
• Offer the service solution automatically.
• Create an excellent work environment by reducing unproductive work.

It is therefore defined as an excellent customer service tool that drives growth and achieves great results in a short period of time.

 How to build a chatbot in Kommo

How to implement an artificial intelligence chatbot in your company

As a final step, we’ll provide you with the necessary tools to implement this tool in your company. Chatbots are essential for managing efficient actions, so we’re excited that you can start working with them today. To do so, you must:

Identification of needs and objectives

It’s very important to be able to identify your company’s needs and objectives. It’s best to understand its weaknesses, which chatbots will need to address, and its strengths to increase service capacity. Once you have this information, you’re ready to take your business to the next level.

Selecting the Right Tool

There are many efficient tools on the market, among the most popular being Kommo, HubSpot, and Zoho. Ideally, you’ll want to identify the one that best suits your needs and meets the goals you initially set. This way, you’ll be able to build a great team to boost your success. 

Measurement and optimization of results

Once you’ve evaluated everything you need and selected the ideal tool, there’s one last essential step: measuring and optimizing your results. With this information, you’ll be able to grow through the constant improvements your service and sales need. The important thing is to improve every day, so it’s important to verify that everything is working perfectly.