Companies That Use Salesforce



Cloud-based solution Salesforce offers tools and services for developing personable communications with clients. Regarding customer relationship management (CRM), Salesforce is among the finest in the business. Because of the many useful tools it provides, millions of people all around the world have put their belief in this online platform.  In order to boost profits and efficiency, many companies use Salesforce. In this blog post, we’ll have a more in-depth discussion of a few of those businesses.

Table of Contents

  • Why Do Companies Use Salesforce?
  • Salesforce Across Industries
  • Salesforce Features and Capabilities
  • Companies That Use Salesforce
  • How to Get Started with Salesforce
  • Salesforce Customization and Integration

Why Do Companies Use Salesforce?

With Salesforce, businesses have a centralized hub for tracking both sales and customer service activity. It’s useful for keeping tabs on leads, contacts, as well as potential customers.  What matters most to one company may not even register on the radar of another. Salesforce not only keeps track of but also satisfies all of their individual requirements. Additionally, businesses may use Salesforce to automate lead generation, scoring leads, and email marketing by making use of a variety of the platform’s features. It’s difficult to pinpoint the exact number of companies who use it to streamline their operations. The reality that this number has been rising over time is a strong indication of Salesforce’s value. 

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Salesforce Across Industries

Salesforce’s adaptability has led to its adoption by a wide range of businesses like:

Sales Floor: Improves CRM and increases efficiency in the sales department.

Medical Care: Controls medical processes such as patient records and scheduling.

Monetary Services: Helps keep client data as well as financial records safe.

Industrial Production: Improves the effectiveness of manufacturing and distribution chain management.

Education Industry: Aids schools in keeping track of student data and communicating with relevant parties.

Charities and other NGOs: Facilitates fundraising by streamlining donor management.

Land and Buildings: Helps manage listings as well as connections with clients.

Officials: Helpful for managing data and providing services to the public.

Entertainment Industry: Controls the flow of information about attendees and the sale of tickets.

Salesforce Features and Capabilities

  • CRM Solutions:

Salesforce’s CRM tools are among the most advanced available. It helps organizations store client information in one place, monitor interactions with clients, and learn from customer patterns. Salesforce CRM has functionality for handling customer accounts, chances, and leads. Businesses may improve customer service, sales forecasting, and teamwork with this tool. Its adaptability and simplicity make it a favorite among companies of varying sizes.

  • Marketing Automation:

The marketing automation features of Salesforce help businesses streamline their marketing operations. Email advertising, lead nurturing, as well as campaign management are all a part of it. Using this data, marketers may target specific demographics with tailored messages and assess the efficacy of their efforts. Integrating with a customer relationship management system facilitates the smooth transfer of leads as well as customer information, empowering marketers to make evidence-based decisions and launch highly effective campaigns.

  • Service and Support:

The customer service and support tools in Salesforce let firms provide first-rate assistance to their clientele. It includes resources for managing cases and building a knowledge base while offering support across all channels. The technology allows for real-time client service, self-service choices, and issue tracking. In turn, this improves customer happiness and loyalty, which in turn results in a better experience for the customer.

Companies That Use Salesforce

Many businesses in a wide range of sectors use Salesforce’s customer relationship management as well as other services. Here are a few names:

  • Cola Company: 

The world’s largest beverage company uses Salesforce to centralize data about its customers and automate its sales procedures.

  • American Express: 

Salesforce helps American Express organize customer information and provide tailored service.

  • T-Mobile: 

T-Mobile improves its customer care and assistance with the help of Salesforce.

  • AWS (Amazon Web Services): 

For customer relationship management, AWS includes Salesforce.

  • The Unilever Company: 

Marketers and salespeople at a consumer goods firm use Salesforce.

  • The United States Bank: 

Customer relationship management plus banking services are two areas where Salesforce has helped the U.S. Bank.

  • Marriott International: 

For customer service and managing relationships, Marriott uses Salesforce.

  • General Electric or GE: 

GE uses Salesforce for its sales and marketing automation.

  • IBM

Salesforce is the go-to platform for IBM’s sales and marketing automation.

  • Salesforce: 

Salesforce employs its own platform to manage client relationships and conduct sales.

The above-mentioned organizations are merely a sampling of the wide range of industries represented among Salesforce’s clientele.

How to Get Started with Salesforce

Salesforce implementation begins with a few fundamental building blocks:

  • Choose the Right Salesforce Version: 

Salesforce comes in a variety of versions, each tailored to a specific set of needs.  Select the Sales Cloud, Service Cloud, or Marketing Cloud plan that meets your requirements and budget.

  • Set The Objectives: 

Describe in detail the outcomes you anticipate from utilizing Salesforce. Whether it’s greater revenue, improved client service,  or more effective marketing, keeping a specific objective in mind is crucial to success.

  • The Three-Step Process for Creating a Salesforce Account: 

Create a Salesforce profile for your business today. Depending on their role, users should have different levels of access as well as permissions.

  • Setup and Modify: 

Customize Salesforce to your requirements by making new objects, areas, and processes. Create your own reports and dashboards using data visualization tools. 

  • Data Importation:

 If you already have client information, you can import it into Salesforce. Fix any mistakes and tidy up the information.

  • Instruction for Users: 

Instruct your team on how to get the most out of Salesforce. In addition to Salesforce’s online tutorials plus documentation, the platform also allows advanced users to participate in specific training courses.

  • Use Industry Standards: 

Following best practices can allow you to maximize your Salesforce experience. Maintain a healthy Salesforce installation by updating and patching it regularly.

  • Seek Assistance:

You can find answers to your inquiries and worries in Salesforce’s records, public forums, and customer service.

  • Evaluate and Track: 

Use Salesforce’s analytics and reporting tools to monitor your progress toward your goals. Modify your strategy as required.

  • Use of Preexisting Resources: 

Your business can save time and effort by integrating Salesforce with its current accounting, marketing automation, as well as email platforms.

Consider your company’s needs in advance to ensure a smooth rollout of Salesforce. If used properly, Salesforce may assist you in growing your business and fortifying your relationships with clients.

Salesforce Customization and Integration

Salesforce Customization:

  • To keep track of information that is unique to your company, you will need to make some new tables in a database.
  • Modify Salesforce using your own code to get more out of it.
  • Create rules for automation to speed up repetitive tasks and take corrective measures as necessary.
  • Create information as well as performance dashboards that are unique to your needs.
  • Modify the look and placement of fields in Salesforce data.

Salesforce Integration:

  • Use a middleware tool like MuleSoft or Zapier to connect Salesforce with other programs easily.
  • Integrate HubSpot or Marketo with Salesforce for centralized lead tracking.
  • Make use of Salesforce’s application programming interfaces (APIs) to share information with other platforms.
  • You need to connect with identity suppliers if you want safe and consistent authentication. 
  • Integrate Salesforce with your ERP software to improve your company processes.
  • Bring your business’s payment processing into Salesforce with the help of integrations.

By customizing Salesforce to their requirements as well as integrating it with their existing systems, businesses can increase the platform’s effectiveness and efficiency. 


Over 19% of Salesforce’s share of the market comes from the software as well as internet sector, 14% from manufacturing, and 12% from the computer as well as electronics sectors. Businesses may now break down silos by giving every team its own dedicated workplace, where members can collaborate without leaving their respective areas or switching between different user interfaces.

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