Importance of SEO: Beginners Guide to SEO


What is the first thing you do whenever you have any questions or a query?

Let’s say, you may first reach out to your friends and family, or maybe search on Google.

Let’s assume that you put up your query on Google, “What are the Top MBA Colleges in Mumbai”. Google will then load a page where you will see an array of websites or blogs that have the answer to your question.

Now you will notice, that some websites rank at the top and others rank at the bottom of the SERP(Search Engine Results Page). What determines the ranking of these websites?

This is where SEO plays a very important role. SEO being an important part of digital marketing is a part of the curriculum of Institutes that offer online digital marketing courses to their students.

What is SEO?

SEO stands for search engine optimization. It is basically all the activities undertaken to improve the ranking of a website on the SERP.

Instead of the traditional approach in which a company just stuffs keywords on their website to improve the ranking, SEO experts smartly place the keywords in their content so that they can both cater to their audience as well as increase their ranking on the website.

If you are someone who is interested in learning more about SEO, then you should check the best digital marketing courses so that you can learn its various elements as well as specialize in SEO.

What is the importance of SEO?

SEO holds significant importance for brands as it serves as a potent means to enhance your brand’s online presence in search results, increase website traffic, position your brand as a credible authority in your field, ensure the steady and dependable expansion of your business, and offer numerous other advantages. Let’s explore how each of these aspects underscores the relevance of SEO for your brand:

  • Increasing Visibility and Rankings:

    • SEO plays a pivotal role in enhancing your brand’s online visibility and search engine rankings. When users search for products or services, they tend to click on the top search results.
    • Research shows that the majority of users rarely venture beyond the first page of search results, and a substantial percentage click on the very first result. SEO optimizes your website to rank higher in search results, making it more likely that potential customers will discover and engage with your site.
    • Even if users don’t immediately visit your site, your presence in search rankings increases brand awareness. This means that in the future, they are more likely to remember your brand and seek it out when they require related products or services.
  • Web Traffic:

    • In a nutshell, if potential customers cannot find your website, you miss out on valuable sales opportunities. SEO is the key to increasing your website’s organic search engine traffic, leading to a higher number of daily visitors.
    • The more relevant people see your site, the more opportunities you have to turn these visitors into customers. SEO acts as the bridge between your offerings and your target audience.
  • Helps in Building Trustworthiness:

    • The better your site is optimized, the higher it appears in search engine rankings, particularly on platforms like Google and Bing. A higher ranking is not just about visibility; it also has a significant impact on trust.
    • Users tend to trust the recommendations provided by search engines. Hence, securing a top position for the keywords users are searching for solidifies your product or service as trustworthy in their minds. This trust can significantly influence their purchasing decisions.
  • User Experience:

    • A well-optimized website is not only about search engine visibility; it’s also about creating a positive user experience. An optimized site clearly communicates what it offers, guides users on how to obtain it, and promptly addresses their queries.
    • Search engines like Google consider user experience as a critical ranking factor. Thus, by aligning your site with SEO best practices, you are simultaneously improving the experience for users. When users find it easy to navigate your site, search engines are likely to favor it as well.
  • Growth:

    • SEO is fundamental for the sustained growth of your brand. As mentioned earlier, achieving higher search engine rankings for relevant keywords results in increased organic web traffic.
    • More web traffic means more customers and potential sales due to increased lead generation. Additionally, satisfied users who find your website through search engines are more inclined to share your brand on social platforms like Facebook and Instagram, further expanding your brand’s reach.

If you are someone who wants to learn SEO, then you should look for the best digital marketing institutes that will help you master SEO.


Now that we have reached the end of this blog, I hope that you now understand how SEO is a very integral part of any digital marketing strategy.

Remember to have patience and continuously keep working on increasing the results of your SEO practices.

If SEO is smartly combined with digital marketing strategies then in a matter of time you will see some amazing results. 

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