The truism that time is money applies to sales more than any other department. Yet, salespeople waste about two-thirds of the day performing mundane tasks, like incessantly dialing potential prospects. Auto dialers offload those tasks, boost productivity, process higher call volumes, and ultimately close more deals. So, your company should invest in one.
Salespeople are pulled in many different directions. Today’s salespeople spend almost two-thirds of their time on non-selling activities. Often, they sit at their desks and call prospects in a lottery-ticket-like manner: hoping they are lucky enough to catch someone who will pick up the phone. Auto dialers streamline that tedious work and deliver many benefits.
These solutions reduce idle time by eliminating the need to manually dial every number. Therefore, agents spend more time talking to prospects and less time dealing with busy signals, voicemails, or disconnected numbers.
With auto dialers (especially predictive and power dialers), sales teams can place hundreds of calls per hour, far more than they could complete manually. More calls, more potential prospects, more money.
AI has made today’s auto dialers quite intelligent. In fact, many are integrated with customer relationship management (CRM) systems, extending the information at their disposal. Features like call scripting, screen pop, and lead prioritization ensure that agents call the right leads at the right time and present them with the right information, enhancing conversations.
Corporations are investing in this technology because of its many potential benefits. The global auto dialer software market is projected to reach $506.6 million in 2024 and top $1.22 billion in 2034, a compound annual growth rate of 9.2%.
Many potential auto-dialing solutions are available today. Here are a few features that help customers understand their options.
Listening to a phone ring a handful of times and then being dropped into voicemail is a total waste of a salesperson’s time. Auto dialers detect voicemail greetings and quickly move on to the next call.
Individual calendars are often jam-packed. The system identifies open slots during the day and reaches out to prospects during those times, increasing the likelihood of a connection.
Customer service agents have varying levels of expertise. Call recording allows managers to identify calls that did not go well, as well as instances where employees need coaching, improving the customer experience.
Founded in 2008, Nextiva is a leading provider of unified customer experience management software. Its top-rated outbound dialer solutions span the business gamut: small, medium, and large enterprises that need scalable, flexible, unified communication and customer experience tools. Popular use cases include call centers, sales support workflows, multi-channel support, and automated customer journey orchestration across digital and voice channels.
CRM and Sales Tools Integration: The dialer seamlessly integrates with leading CRM and sales solutions. The product offers built-in contact management tools that streamline outbound calling.
Nextiva runs on a reliable cloud VoIP network. As a result, its products mesh with distributed and hybrid sales teams.
The product provides call tracking, team performance dashboards, and supervisor features, like call whisper and barge. These features are especially helpful in tracking and coaching large numbers of agents.
Nextiva excels as the best dialing software for North America, but has a lesser presence globally. If your business is based in the United States, you’re a perfect fit for Nextiva.
Auto dialer tools are not part of the core VoIP plans. Customers must upgrade to Nextiva Contact Center.
Five9 focuses on enterprise contact centers. Operating since 2001, the vendor, which is based in San Ramon, CA, delivers a wide suite of cloud software solutions. Mike Burkland became CEO in 2008, transitioned away in 2017, and returned in late 2022.
Customers can deploy predictive, power, progressive, or preview dialers. Businesses choose the dialing method that best suits their workflow and gain the deployment flexibility needed for different types of campaigns.
The solution was built for large-scale operations. As a result, the Five9 Power Dialer handles high call volumes and multiple users well.
Product pricing is at a premium, especially for companies that need advanced features and those with large sales teams. The total system cost rises quickly as the number of users and add-ons increases.
The user interface, while powerful, can be intimidating for new users. Therefore, proper training is essential to maximize productivity.
Users report that the source of glitches can be difficult to pinpoint and fix. Delays in response times occur in high-traffic scenarios, which can be damaging during peak calling hours.
In 2011, Tiago Paiva and Cristina Fonseca created Talkdesk, which is valued at $10 billion. Talkdesk’s platform integrates IT service management and customer service management, enabling businesses to streamline their service operations.
Supervisors have access to dashboards and key performance indicators (KPIs) that outline company, department, and individual performance. Consequently, they can coach agents when problems and opportunities arise.
The device includes call recording controls and consent management tools. These tools provide the foundation for organizations to put processes in place that ensure compliance with standards like TCPA, GDPR, and DNC.
Customers find the system difficult to use. They also report user interface slowdowns when managing high-volume call lists and switching between modules.
The solution has basic reports in place. However, firms that require high levels of customization, work with complex sales KPIs, and track multiple campaigns find that the system lacks functionality.
The reporting tools are inflexible. Furthermore, advanced analytics often require higher-tier plans or extra add-ons, increasing system cost and complexity.
Genesys, which has been operating since 1990, is an American software company that sells customer experience and call center technology to mid-sized and large organizations. The company caters to a diverse range of sectors, including banking, healthcare, retail, insurance, and government.
The company has fine-tuned its AI functionality. The system optimizes call pacing, minimizes agent idle time, and reduces dropped calls.
Genesys added various modules to its product line. Since the applications are designed to work together from the ground up, integrating voice, email, SMS, chat, and social media channels is relatively straightforward.
Care needs to be taken with the predictive dialing features. In some cases, customers encounter abandoned calls and compliance issues with regulations like TCPA.
The dialer is built exclusively for enterprise-grade environments. Small- and mid-sized businesses and other firms with small teams might find certain features unnecessary.
The solution was not built to work with other vendors’ solutions. Consequently, businesses with applications from multiple suppliers find connecting and maintaining those links difficult, time-consuming, and expensive.
Located in Plano, Texas, VanillaSoft was founded in 2005 and specializes in sales engagement technology. The solution optimizes inside sales, telemarketing, lead management, and fundraising features.
The system relies on next-best lead logic to assign calls. Customers can customize the criteria using metrics like lead score, call history, and time zone.
Teams choose the most appropriate dialing method (preview, progressive, or VoIP) based on campaign type and staff experience. The product balances productivity with personalization, which is useful in complex conversations.
The solutions’ reporting tools are basic compared to other platforms and offer limited AI insights. As a result, larger teams struggle to analyze areas like campaign performance in depth, conduct analysis, and ensure optimization.
The product does connect to leading CRMs. Their APIs are difficult to use, and in some cases, they require custom workarounds.
The product was designed for mid-sized sales teams (about 100 employees), and may not scale cleanly beyond that number. So, the products are not well-suited to global organizations that require hundreds of seats.
Dialer |
Best For | Starting Price |
Nextiva | CRM-integrated outbound campaigns | $75/user/month |
Five9 Power Dialer | Enterprise-scale outbound | $100/user/month |
Talkdesk Outbound Dialer | AI-driven lead prioritization | $65/user/month |
Genesys Predictive Dialer | Journey-based campaign insights | Contact sales |
VanillaSoft | Cadence and routing flexibility | $75/user/month |
In the field of auto dialers, one product stands above the rest. Nextiva offers an unrivaled set of features and functions.
Competition is fierce and is becoming more so every day. Sales teams are under tremendous pressure to keep the leads coming. Outdated dialing tools have simply become an unnecessary burden that companies can no longer afford to carry. Organizations must invest in auto dialers to ensure a bright future. Protect your business by starting a trial with an auto dialer built to scale with your outreach: Nextiva.