How to Change Background Color on Instagram Stories


In today’s digital age, Instagram is a top social media platform with millions of global users. Mastering the art of captivating content is essential to excel in this fast-paced landscape. One standout technique is modifying the background color of your Instagram Stories. In this expert guide, we’ll show you how to effortlessly change your Stories’ background color, empowering you to create visually striking posts that leave a lasting impact on your valuable followers.

Understanding the Importance of Background Colors

Before we delve into the steps of changing the background color on Instagram Stories, let’s take a moment to understand why it is essential. The background color of your Stories sets the mood and tone for your content. It can convey emotions, highlight key elements, and create a cohesive aesthetic for your profile. By leveraging the power of background colors, you can enhance the visual appeal of your Stories and make them more engaging to your audience.

Step-by-Step Guide to Changing Background Color

Now that we grasp the significance of background colors let’s explore the step-by-step process of changing the background color on your Instagram Stories. Follow the instructions below to unleash your creativity and make your Stories.

Open Instagram and Access Stories

First, launch the Instagram app on your smartphone and navigate to the Stories section. You can do this by tapping on your profile picture at the top left corner of the screen or swiping right from the main feed.

Capture or Select a Photo or Video

Once you’re in the Stories section, you have the option to capture a photo or video using the in-app camera or select one from your device’s gallery. To capture a photo, tap the white circle at the bottom center of the screen. To record a video, press and hold the white circle.

Tap the Pen Icon

After capturing or selecting your desired photo or video, locate the pen icon at the top right corner of the screen. Tap on it to proceed to the next step.

Choose a Background Color

Now, you’ll see a color palette at the bottom of the screen. Swipe horizontally to explore different color options. Take your time to select the color that best aligns with your intended mood or aesthetic.

Fill in the Background

Press and hold anywhere on the screen once you’ve chosen your desired background color. This action will fill the entire background with the selected color.

Customize with Text, Stickers, and More

Use the tools at the top of the screen to add visual elements, such as text, stickers, or drawings. Experiment with different combinations to create a captivating and personalized Instagram Story.

Publish and Engage

Once you are satisfied with your background color and additional elements, tap the “Your Story” button at the screen’s bottom left corner to publish your Instagram Story. Please sit back, relax, and engage with your audience as they interact with your creative and visually stunning content.

Best Practices for Background Color Selection

While changing the background color on Instagram Stories is relatively simple, choosing the right color is crucial. Here are some important points to keep in mind:

Consistency and Branding

Maintaining a consistent color scheme across your Instagram Stories can help establish your brand identity and make your content instantly recognizable. Choose colors that align with your brand’s aesthetics, values, and target audience.

Contrast and Legibility

Ensure that your background color provides enough contrast to make any text or other visual elements on your Instagram Stories easily readable. High contrast between the background color and the text or stickers will ensure that your content remains accessible and engaging.

Emotional Impact

Different colors evoke different emotions and moods. Consider the message you want to convey through your Stories and choose background colors that align with the desired emotional impact. For example, warm colors like red or orange can evoke excitement and energy, while cool colors like blue or green can create a sense of calmness or serenity.

Seasonal and Trendy Colors

Staying up-to-date with seasonal and trendy colors can help your Instagram Stories appear fresh and relevant. Pay attention to color trends in design, fashion, and art industries to infuse your content with a contemporary feel.

Testing and Experimentation

Don’t be afraid to experiment with different background colors to see what resonates most with your audience. Conduct A/B testing by creating multiple versions of your Stories with varying background colors and analyze the engagement metrics to identify which colors perform best.

Enhancing Your Instagram Stories Further

Changing the background color of your Instagram Stories is just one way to enhance their visual appeal. Here are a few additional tips and tricks to take your Stories to the next level:

Use Filters and Effects

Instagram offers a wide range of filters and effects that can add a unique touch to your Stories. Experiment with different options to find the ones that enhance the mood and aesthetic you want to achieve.

Incorporate Engaging Text

Consider adding concise and impactful text to your Stories alongside captivating background colors. Utilize bold and eye-catching fonts to highlight key messages or call-to-action statements.

Leverage Interactive Stickers

Instagram provides various interactive stickers that can encourage user engagement. Polls, quizzes, and question stickers are great tools to gather feedback from your audience and make them feel involved.

Utilize Story Highlights

Take advantage of Instagram’s Story Highlights feature to save and showcase the best Stories on your profile. By curating and organizing your content into Highlights, you can make it easily accessible for your followers to view even after the 24-hour story lifespan.

Engage with Your Audience

Remember, Instagram is a social platform, and engagement is key. Show genuine interest in your audience’s thoughts and opinions, building meaningful connections with your followers.

Edit Additional Images

Elevate your Stories by using AI tools to edit your images. Not only can these innovative apps brighten an image or remove unwanted objects from a photo, you can also remove backgrounds automatically – perfect for adding as a transparent photo sticker on Instagram!


Changing the background color on your Instagram Stories is an incredibly effective method to enhance your content’s visual appeal, engagement, and memorability. If you follow the step provided here, you will definitely create some fantastic stories for your audience. 

Don’t underestimate the impact of well-crafted Instagram Stories. They have the potential to boost your brand’s visibility, increase engagement, and foster a loyal community of followers. So, unleash your creativity, experiment with different colors, and let your Instagram Stories shine.


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