How Many Instagram Hashtags Can You Use? A Comprehensive Guide


Hey, have you ever wondered How many Instagram hashtags can you use? It’s a common question among social media enthusiasts, especially those aiming to boost their presence on the platform. 

In today’s dynamic social media landscape, Instagram stands out as a powerhouse platform for both individuals and businesses. Utilizing hashtags is a tried and tested strategy to boost visibility and engagement on Instagram. However, many people find themselves puzzled about how many hashtags they should use. 

This article seeks to demystify this topic by shedding light on the importance of hashtags, suggesting where to incorporate them, and determining the optimal number to maximize their effectiveness on Instagram.

Why Should I Need to Use Instagram Hashtags?

Hashtags serve as powerful tools for categorizing content and increasing its discoverability on Instagram. Neglecting Instagram hashtags means missing out on potential engagement and leads, so it’s important not to overlook their power. Here’s why they are essential:

  • Increase Visibility: Hashtags allow your posts to be seen by users who are interested in topics related to your content, even if they don’t follow you.
  • Boost Engagement: Using relevant  Instagram hashtags can lead to higher engagement rates as they connect you with users who share similar interests.
  • Enhance Brand Reach: Strategic hashtag usage can help expand your brand’s reach and attract new followers, ultimately driving traffic to your profile.

Custom Instagram hashtags are a great way to build your brand’s visibility while encouraging user participation and content sharing. Leveraging branded hashtags in user-generated content campaigns helps track and amplify brand mentions, boosting your brand’s presence even further. And don’t forget to inject some personality into your hashtags! Fun and quirky ones not only enhance engagement but also add character to your Instagram account, making it more memorable for your audience.

Where Should I Use Instagram Hashtags?

While using Instagram hashtags is crucial, knowing where to use them is equally important. Here’s a breakdown:

Use In Bio:

Including hashtags in your Instagram bio can help categorize your account and make it easier for users to find you. It’s one of the best ways to optimize your bio to get more followers. However, remember to keep it relevant and concise to avoid cluttering your bio.

Use In Stories:

Adding hashtags to your Instagram stories can expand their reach beyond just your followers. When people search or click on a hashtag in a story, they can see yours, increasing the chances of discovery.

Use In Reels:

Utilizing hashtags in your Instagram reels can boost their visibility and engagement. Incorporate relevant hashtags related to your content to attract a wider audience and increase the chances of your reel being featured on the Explore page.

Use In Post Descriptions/Caption:

Including hashtags in your post descriptions is a common practice on Instagram. It helps categorize your content and makes it discoverable to users interested in those topics. However, avoid overusing Instagram hashtags and stick to those that are relevant to your post. Remember, if you want to increase your real Instagram followers, keep this point in mind, as hashtags in post descriptions or captions are used for successful networking

Use In Comments:

You can also add relevant Instagram hashtags in the comments section of your insta post. This keeps your caption clean while still allowing you to reach a broader audience. Just make sure to add them shortly after posting to ensure maximum visibility.

Strategically using hashtags across your Instagram profile can significantly enhance your reach and engagement. Whether it’s in your bio, stories, reels, post descriptions, or comments, incorporating relevant hashtags can help you connect with more users and grow your presence on the platform.

How Many Instagram Hashtags Can You Use?

Hashtags are like keywords on Instagram, helping people find your content. But how many should you use? Here’s a breakdown of the different parts of your Instagram profile:

In Your Bio:

While Instagram allows hashtags in your bio, it’s not the most effective way to use them. People don’t typically search for bios using hashtags. Hashtags in bios are clickable, but their discovery power is limited. They won’t land you in hashtag search results, but they can give visitors a quick idea of your content and potentially connect you with like-minded people. However, you can include a couple of relevant hashtags to categorize your profile and give users a quick idea of your content.

Tip: Use 1-3 broad Instagram hashtags that describe your niche or what you post about.

In Stories:

Stories are a great way to connect with your audience in a more casual way. You can use hashtags in stories to increase their reach, but be mindful not to overdo it.

Tip: Use 2-5 relevant hashtags that describe the content of your story. You can also use location hashtags or trending hashtags to get discovered by a wider audience.

In Reels:

Reels are a fantastic way to showcase your creativity and reach a new audience. Using relevant hashtags is crucial for getting your Reels seen.

Tip: Use 5-10 relevant hashtags for your Reels. Include a mix of popular hashtags, niche-specific hashtags, and branded hashtags (if you have one).

In Post Descriptions:

This is where hashtags shine! Using the right hashtags in your post descriptions can significantly increase your reach and engagement.

Tip: Use 8-20 relevant hashtags for your posts. Here’s a breakdown:

  • 3-5 high-volume hashtags: These are popular hashtags with a large following. They can help your post gain initial traction.
  • 5-10 medium-volume hashtags: These hashtags are more specific to your niche and have a moderate level of competition. They’ll help attract your target audience.
  • 2-5 low-volume hashtags: These are very specific hashtags with a small following. They can help you connect with a highly engaged community.

Bonus Tip: Use a mix of evergreen hashtags (always relevant) and trending hashtags (popular for a short period) to maximize your reach.

Use In Comments:

While you can add Instagram hashtags in comments, it’s not as effective as using them in captions. However, if you forget to include a crucial hashtag, you can add it in a comment as a last resort.


  • Focus on using relevant Instagram hashtags. Don’t just use popular hashtags that don’t fit your content.
  • Research and find hashtags with the right level of competition. Don’t waste your time on hashtags with millions of posts.
  • Experiment and see what works best for your account. Track your engagement and adjust your hashtag strategy based on your results.
  • Don’t stuff your captions with hashtags. It can look spammy and turn people away.

By following these tips, you can leverage the power of hashtags to get your content seen by the right audience and grow your Instagram presence!


Is there a hashtag limit on Instagram?

Yes, Instagram has limits on the number of hashtags you can use in various features. For posts, you can include up to 30 hashtags, while for stories and reels, the limit is 10 hashtags per piece of content.

Can I use 100 hashtags on Instagram?

While Instagram technically allows up to 30 hashtags per post, using 100 hashtags could be perceived as spammy and may negatively impact your account’s credibility. It’s best to focus on quality over quantity when it comes to hashtag usage.

Should I use all 30 hashtags?

Using all 30 hashtags is not mandatory. It’s more important to prioritize relevance and select hashtags that resonate with your content and target audience. If you overuse them, they can appear spammy and affect the quality of your post; thus it’s recommended to use 3 to 5 relevant hashtags. 

Does Instagram punish you for using too many hashtags?

Instagram doesn’t explicitly penalize users for using too many hashtags. However, overusing hashtags can make your content appear spammy and may result in lower engagement or even shadowbanning. It’s essential to strike a balance and use hashtags strategically to avoid potential negative consequences.


Instagram hashtags play a pivotal role in increasing Instagram visibility and engagement. By strategically incorporating them into your bio, stories, reels, and post descriptions, you can enhance your content’s discoverability and reach a broader audience. While there’s no hard and fast rule on the exact number of hashtags to use, it’s essential to prioritize relevance and quality over quantity. By understanding the dynamics of hashtag usage on Instagram, you can effectively leverage them to amplify your presence on the platform.


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